RBC presents

ПО-РУССКИ
EFFIE®/THE BEST BRAND
EFFIE®/THE BEST BRAND IS A NATIONAL AWARD ANNUALLY HONORING THE MAJOR OUTSTANDING ACHIEVEMENTS IN BRAND VALUE BUILDING IN THE RUSSIAN MARKET. THE CONTEST HAS BEEN HELD FROM 1998 AND SINCE THAT TIME IT REPRESENTS EFFIE INTERNATIONAL IN RUSSIA. EFFIE® IS REGISTERED TRADEMARK OF THE AMERICAN MARKETING ASSOCIATION. NEW YOURK CHAPTER, INC. AND IS UNDER LICENSE TO THE BEST BRAND ORGANIZATION. ALL RIGHTS RESERVED. LEARN MORE ABOUT EFFIE AWARDS AT WWW.EFFIE.ORG

The winners of «EFFIE/THE BEST BRAND» - 2009 Award

The winners of «EFFIE/THE BEST BRAND» - 2009 Award

GRAND-PRIX

AwardPointsBRANDBrand OwnerPartner Agencies
New Name (new product or service)71,9Just5Orbita Telecom 
Reputation and Trust (for the most efficient contribution to the long-term branding strategy)71,62NissanNissan Motor Co., LtdOptimum Media Ltd.


1. FOOD

AwardPointsBRANDBrand OwnerPartner Agencies
174,6ProstokvashinoUnimilk companyOgilvy and Mather
172,6MilkaKraft Foods RussOgilvy and Mather
170,29AlyonkaKrasny OktyabrLeo Burnett (creative); Karat, Optimum Media Buying (advertising campaign)
256,7FIVEWrigleyRAPP Moscow; BBDO Moscow; PR Technologies
253,5VelkomMeat-packing Plant «Pavlovskaya sloboda»Prof Design Media
345,4AlmetteHochland RusslandCreative- Melehov and Felyurin, Media — ZenithOptimedia
340,49Babkiny SemechkiLLC «Troll»Mandarin, Telesport


2. BEER

AwardPointsBRANDBrand OwnerPartner Agencies
345,27Efes Pilsener Moscow Effes BreweryOgilvy and Mather


3. TOBACCO PRODUCTS

ПремияБаллыБРЭНДВладелец брэнда 
345,28SenatorRichmond Tobacco 


4. FRAGRANCES AND BEAUTY PRODUCTS

AwardPointsBRANDBrand OwnerPartner Agencies
175,04Ile de BeauteUnited Europe S.B 
252,74OriflameOriflameBrand Experience, Mindshare, AC Production, Imax, Kuzmenkov and partners


5. HEALTH AIDS AND PERSONAL CARE

AwardPointsBRANDBrand OwnerPartner Agencies
168BarrierMETTEM-TechnologiesLBL
253,7VIZIT condomsBolear Medika 
352,01CarefreeJohnson & JohnsonLowe Adventa, Vizeum
347,87o.b. Johnson & JohnsonLowe Adventa, Vizeum


6. MEDICAL SERVICES AND PHARMACEUTICALS

AwardPointsBRANDBrand OwnerPartner Agencies
171,47AlfavitAkvionMedia Ways(StarLink)
256,7Antigrippin-MaximumAntiviralMaxus
252,10PikovitКRКАMedia Plan
346,86KudesanAkvionMedia Ways(StarLink)
345,95RhinonormRatiopharm RussTWIGA


7. CHILDREN’S PRODUCTS

AwardPointsBRANDBrand OwnerPartner Agencies
350,40Huggies WipesKimberly ClarkOgilvy and
348,67Huggies Little WalkersKimberly ClarkOgilvy and
341,67UmnicaUmnica 

8. RETAIL CHAINS AND MALLS

AwardPointsBRANDBrand OwnerPartner Agencies
173,9PerekrestokХ5 Retail Group N.V.Lowe Adventa
258,07OBIOBI Bau- und Haimwerkermarkte GmBh & Ко. Franchise center KGArk Thompson, ZenithOptimedia


9. FURNITURE. HOUSEHOLD SUPPLIES & CARE

AwardPointsBRANDBrand OwnerPartner Agencies
340RascvetAmpils 


10. CONSUMER ELECTRONICS AND HOUSEHOLD APPLIANCES

AwardPointsBRANDBrand OwnerPartner Agencies
167,21Euroset, SamsungEuroset Retail Samsung Electronics CompanyKinograf
256,12BraunProcter & GambleOgilvy One


11. SERVICES

AwardPointsBRANDBrand OwnerPartner Agencies
340Dry cleaners and laundries "Diana"LLC "SERVICE-DIANA" 


12. HI-TECH GOODS AND SERVICES

AwardPointsBRANDBrand OwnerPartner Agencies
170,26Netbooks Samsung N310Samsung Electronics Co., LtdCheil Communications
346,55Navitel NavigatorNavigation Technologies Center 
340Summa TelecomSumma TelecomDesign Depot


13. FINANCIAL ORGANIZATIONS, PRODUCTS AND SERVICES

AwardPointsBRANDBrand OwnerPartner Agencies
174,76Russian Standard Bank («Bank in a pocket»)Russian Standard BankNectarin, Starlink
170,76MasterCard (image campaign)MasterCard Europe SprlMcCann Erickson Russia
349,8OTP BankOTP Bank 
349,46Russian Standard Bank (Segmental advertising campaign for deposits) Russian Standard BankNectarin, Starlink
340,19IngosstrahIngosstrahKarat RUSS’ Media, Media agency «AGNY», «Promo Interactive», «AERO»


14. REALTY AND CONSTRUCTION

AwardPointsBRANDBrand OwnerPartner Agencies
263,26KBEProfine groupMedia Arts
341,02HolzplastHolzplast Trading CompanyThe Trade Leader’s Club


15. TRANSPORT

AwardPointsBRANDBrand OwnerPartner Agencies
260ArmaviaMIKA Ltd. Holding 


16. AUTO-MOTO

AwardPointsBRANDBrand OwnerPartner Agencies
264,16Nissan MuranoNissan Motor Co., LtdOptimum Media Ltd.
255,24MB-BelyaevoMB-Belyaevo 
343,5BMW 7BMW AGLiquid Campaign
340,47BMW Z4BMW AGLiquid Campaign


17. NEW PRODUCT OR SERVICE

AwardPointsBRANDBrand OwnerPartner Agencies
188,11МТSMTS LLCJWT International
170,01SNUPSTADA CIS 
259,48TNK Pulsar«TNK-ВР Holding»Instinct


18. MASS MEDIA

AwardPointsBRANDBrand OwnerPartner Agencies
262,04First Alternative TV channel А-ONEFirst Alternative TV channel 
258,91Radio AllaVKPM 
258,77HH.RUHeadHunterTWIGA
352,01Radio Chanson"Regional Radio channel" 


19. ENTERTAINMENT SPHERE

AwardPointsBRANDBrand OwnerPartner Agencies
178,98Cirque du SoleilGuy LalibertéDDB, Absolut Pro


20. SMALL BUDGET PROJECT

AwardPointsBRANDBrand OwnerPartner Agencies
257,04ADAMASMain part group EstablishmentMAID
255,01RöndellGolder Electronics 
News | Buy ticket | Subscribe | Contacts

© 2005—2010 RBC, 7 495 363–03–35, brandgoda@rbc.ru