The winners of «EFFIE/THE BEST BRAND» - 2009 Award

The winners of «EFFIE/THE BEST BRAND» - 2009 Award

• Gallery

GRAND-PRIX
Award	Points	BRAND	Brand Owner	Partner Agencies
New Name (new product or service)	71,9	Just5	Orbita Telecom
Reputation and Trust (for the most efficient contribution to the long-term branding strategy)	71,62	Nissan	Nissan Motor Co., Ltd	Optimum Media Ltd.

1. FOOD
Award	Points	BRAND	Brand Owner	Partner Agencies
1	74,6	Prostokvashino	Unimilk company	Ogilvy and Mather
1	72,6	Milka	Kraft Foods Russ	Ogilvy and Mather
1	70,29	Alyonka	Krasny Oktyabr	Leo Burnett (creative); Karat, Optimum Media Buying (advertising campaign)
2	56,7	FIVE	Wrigley	RAPP Moscow; BBDO Moscow; PR Technologies
2	53,5	Velkom	Meat-packing Plant «Pavlovskaya sloboda»	Prof Design Media
3	45,4	Almette	Hochland Russland	Creative- Melehov and Felyurin, Media — ZenithOptimedia
3	40,49	Babkiny Semechki	LLC «Troll»	Mandarin, Telesport
2. BEER
Award	Points	BRAND	Brand Owner	Partner Agencies
3	45,27	Efes Pilsener	Moscow Effes Brewery	Ogilvy and Mather
3. TOBACCO PRODUCTS
Премия	Баллы	БРЭНД	Владелец брэнда
3	45,28	Senator	Richmond Tobacco
4. FRAGRANCES AND BEAUTY PRODUCTS
Award	Points	BRAND	Brand Owner	Partner Agencies
1	75,04	Ile de Beaute	United Europe S.B
2	52,74	Oriflame	Oriflame	Brand Experience, Mindshare, AC Production, Imax, Kuzmenkov and partners
5. HEALTH AIDS AND PERSONAL CARE
Award	Points	BRAND	Brand Owner	Partner Agencies
1	68	Barrier	METTEM-Technologies	LBL
2	53,7	VIZIT condoms	Bolear Medika
3	52,01	Carefree	Johnson & Johnson	Lowe Adventa, Vizeum
3	47,87	o.b.	Johnson & Johnson	Lowe Adventa, Vizeum
6. MEDICAL SERVICES AND PHARMACEUTICALS
Award	Points	BRAND	Brand Owner	Partner Agencies
1	71,47	Alfavit	Akvion	Media Ways(StarLink)
2	56,7	Antigrippin-Maximum	Antiviral	Maxus
2	52,10	Pikovit	КRКА	Media Plan
3	46,86	Kudesan	Akvion	Media Ways(StarLink)
3	45,95	Rhinonorm	Ratiopharm Russ	TWIGA
7. CHILDREN’S PRODUCTS
Award	Points	BRAND	Brand Owner	Partner Agencies
3	50,40	Huggies Wipes	Kimberly Clark	Ogilvy and
3	48,67	Huggies Little Walkers	Kimberly Clark	Ogilvy and
3	41,67	Umnica	Umnica
8. RETAIL CHAINS AND MALLS
Award	Points	BRAND	Brand Owner	Partner Agencies
1	73,9	Perekrestok	Х5 Retail Group N.V.	Lowe Adventa
2	58,07	OBI	OBI Bau- und Haimwerkermarkte GmBh & Ко. Franchise center KG	Ark Thompson, ZenithOptimedia
9. FURNITURE. HOUSEHOLD SUPPLIES & CARE
Award	Points	BRAND	Brand Owner	Partner Agencies
3	40	Rascvet	Ampils
10. CONSUMER ELECTRONICS AND HOUSEHOLD APPLIANCES
Award	Points	BRAND	Brand Owner	Partner Agencies
1	67,21	Euroset, Samsung	Euroset Retail Samsung Electronics Company	Kinograf
2	56,12	Braun	Procter & Gamble	Ogilvy One
11. SERVICES
Award	Points	BRAND	Brand Owner	Partner Agencies
3	40	Dry cleaners and laundries "Diana"	LLC "SERVICE-DIANA"
12. HI-TECH GOODS AND SERVICES
Award	Points	BRAND	Brand Owner	Partner Agencies
1	70,26	Netbooks Samsung N310	Samsung Electronics Co., Ltd	Cheil Communications
3	46,55	Navitel Navigator	Navigation Technologies Center
3	40	Summa Telecom	Summa Telecom	Design Depot
13. FINANCIAL ORGANIZATIONS, PRODUCTS AND SERVICES
Award	Points	BRAND	Brand Owner	Partner Agencies
1	74,76	Russian Standard Bank («Bank in a pocket»)	Russian Standard Bank	Nectarin, Starlink
1	70,76	MasterCard (image campaign)	MasterCard Europe Sprl	McCann Erickson Russia
3	49,8	OTP Bank	OTP Bank
3	49,46	Russian Standard Bank (Segmental advertising campaign for deposits)	Russian Standard Bank	Nectarin, Starlink
3	40,19	Ingosstrah	Ingosstrah	Karat RUSS’ Media, Media agency «AGNY», «Promo Interactive», «AERO»
14. REALTY AND CONSTRUCTION
Award	Points	BRAND	Brand Owner	Partner Agencies
2	63,26	KBE	Profine group	Media Arts
3	41,02	Holzplast	Holzplast Trading Company	The Trade Leader’s Club
15. TRANSPORT
Award	Points	BRAND	Brand Owner	Partner Agencies
2	60	Armavia	MIKA Ltd. Holding
16. AUTO-MOTO
Award	Points	BRAND	Brand Owner	Partner Agencies
2	64,16	Nissan Murano	Nissan Motor Co., Ltd	Optimum Media Ltd.
2	55,24	MB-Belyaevo	MB-Belyaevo
3	43,5	BMW 7	BMW AG	Liquid Campaign
3	40,47	BMW Z4	BMW AG	Liquid Campaign
17. NEW PRODUCT OR SERVICE
Award	Points	BRAND	Brand Owner	Partner Agencies
1	88,11	МТS	MTS LLC	JWT International
1	70,01	SNUP	STADA CIS
2	59,48	TNK Pulsar	«TNK-ВР Holding»	Instinct
18. MASS MEDIA
Award	Points	BRAND	Brand Owner	Partner Agencies
2	62,04	First Alternative TV channel А-ONE	First Alternative TV channel
2	58,91	Radio Alla	VKPM
2	58,77	HH.RU	HeadHunter	TWIGA
3	52,01	Radio Chanson	"Regional Radio channel"
19. ENTERTAINMENT SPHERE
Award	Points	BRAND	Brand Owner	Partner Agencies
1	78,98	Cirque du Soleil	Guy Laliberté	DDB, Absolut Pro
20. SMALL BUDGET PROJECT
Award	Points	BRAND	Brand Owner	Partner Agencies
2	57,04	ADAMAS	Main part group Establishment	MAID
2	55,01	Röndell	Golder Electronics