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EFFIE®/THE BEST BRAND IS A NATIONAL AWARD ANNUALLY HONORING THE MAJOR OUTSTANDING ACHIEVEMENTS IN BRAND VALUE BUILDING IN THE RUSSIAN MARKET. THE CONTEST HAS BEEN HELD FROM 1998 AND SINCE THAT TIME IT REPRESENTS EFFIE INTERNATIONAL IN RUSSIA. EFFIE® IS REGISTERED TRADEMARK OF THE AMERICAN MARKETING ASSOCIATION. NEW YOURK CHAPTER, INC. AND IS UNDER LICENSE TO THE BEST BRAND ORGANIZATION. ALL RIGHTS RESERVED. LEARN MORE ABOUT EFFIE AWARDS AT WWW.EFFIE.ORG |
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PRESSROOM
| 25.04.10 |
A round table discussion following THE BEST BRAND/EFFIE 2009 competition was held at RBC's press centre on April 22. The discussion was attended by Vladimir Filippov, president of the Russian Advertising Academy, president of advertising agency Avrora, and chairman of the jury of THE BEST BRAND/EFFIE competition; Yelena Biryukova, chairwoman of the competition's Organization Committee; Yaroslav Gusev, CEO of Clever Business Group, which is the general partner of the prize; Igor Zagoruyko, first deputy general director of A-ONE television channel; Andrey Voynov, marketing director of METTEM Technologies; and other winners of THE BEST BRAND/EFFIE 2009 competition. |
| 16.04.10 |
RBC-arranged THE BEST BRAND/EFFIE 2009, which is the highest professional prize in brand building and marketing communications business, has been awarded in Moscow. Grand prizes went to Nissan (for the most effective contribution to long-term brand development) and Just5 (a bright new product on the mobile phone market). |
| 13.04.10 |
THE BEST BRAND/EFFIE 2009 award ceremony was held at the Manezh. The golden, silver and bronze awards went to winners in 20 categories including food products, retail chains, mass media, and Auto-Moto. |
| 10.04.08 |
On Monday, in an atmosphere that was at once especially formal while at the same time extremely cordial, the results of the EFFIE/THE BEST BRAND 2007 annual competition were made public. Award winners took turns walking on stage and giving their acceptance speeches befitting the occasion. |
| 08.04.08 |
On April 7, the Moscow Manege became a place that amassed the cream of the crop of the capital city's high society and business elite. So it only makes sense that the downtown exhibition hall was the host of the 10th EFFIE/THE BEST BRAND 2007 award ceremony. |
| 24.03.08 |
Interview with the juries of THE BEST BRAND/EFFIE 2007 |
| 21.03.08 |
On April 7, the nation will get to know its brand building leaders, as the Best Brand winners will be announced this day at the awards ceremony in the Moscow Manege exhibition hall. Tickets for the awards ceremony are available for RUB 12,950 - a price that easily illustrates the event's status. |
| 05.07.06 |
For nine years the national contest “The best Brand\EFFIE” keeps an eye on Russian brands, awarding the best with the “rings of glory” in gold, silver and bronze. Elena Beryukova, chairman of the organization committee is going to tell us, how the review of projects in the field of marketing and advertisement will be held. |
| 01.03.06 |
Successful brands creation has become a trend not for elite only. Elena Beryukova (the chair of committee «Brand of the Year/EFFIE) reckons that participation in professional competition is a giant leap in terms of the company development. |
| 22.12.05 |
The winners of the national “Brand of the Year/EFFIE 2005" award were announced on 26 October 2005. New award categories, new names and well-written applications are a sign that the award is ready to enter the global market. Yury Rovensky, General Director of RBC and host of the Brand of the Year award, and a member of the award jury, commented on the results of the 2005 national award. |
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