EFFIE/THE BEST BRAND Categories

EFFIE/THE BEST BRAND Awards Categories are intended as a guide for your Entries submissions.

EFFIE/THE BEST BRAND rewards brand success in wide range of products and services, from FCMG to Financial Services and Corporate Image. There are 33 categories to enter and entries can compete and win within each category independently.

The Organizing Committee reserves the right to re-categorize campaigns and split/redefine categories if entries received in a particular category warrant such action.

1. FMCG
2. Beverages Non-alcohol
3. Beer
4. Beverages Alcohol
5. Tobacco
6. Beauty Aids
7. Health Aids & Personal Care
8. Medical services. Pharmaceuticals.
9. Goods for Children
10. Apparel, Footwear & Accessories
11. Elite goods and services
12. Stores & Supermarkets
13. Furniture ( interior& furniture design, accessories)
14. Household Supplies & Care
15. Household Appliances
16. Consumer Electronics ( TV sets, video, audio, DVD, mobiles, photos and cameras)
17. Goods & Services ( fast food and restaurants, sport services, beauty& health, travel & leisure)
18. Hi-Tech goods and services ( computers, software, communication and telecom services)
19. Business-to business
20. Financial Products & Services
21. Corporations & Organizations
22. Realty and Construction
23. Insurance. Goods & Services
24. Transport
25. Auto - Moto. Goods & Services
26. New product or service introductions ( goods of the new product group, not development of existing line)
27. Mass Media
28. Culture & Art
29. Entertainment sphere
30. Social projects
31. Small Budget ( national products have budget less then 1 mln $ US, regional and local projects budget less then 500 thousand $ US)
32. Regional projects ( The promotion action aimed at leadership of a brand in one region)
33. Pet Care

Grand Prix:

New name - the most successful start of a new brand in the market
Image change - the most effective change of marketing strategy of a brand, re-branding, change of image.
Reputation and trust - the most effective contribution into long-term strategy of a brand which exists in the Russian market more than 5 years.